Shopify Support
Independent Shopify support for established businesses — theme improvements, merchandising, integrations, technical SEO, and conversion-focused refinements.
ExploreIndependent web, ecommerce, and application consulting
Experienced digital support for businesses that need more than a website.
Jeneral Web Consulting provides Shopify support, custom web applications, and practical digital strategy for organizations that need their online systems to work better—not just look better.
- Experience
- 15+ years in web services
- Focus
- Ecommerce & custom software
- Based in
- Marysville, Washington
- Shopify support
- Custom web applications
- Integrations & automation
- Technical SEO
- Equestrian event technology
- Analytics & reporting
Working with Jeneral
“You get one experienced consultant who does the work, explains the trade-offs in plain language, and stays accountable for the outcome.”
Direct
No account layers or handoffs
Practical
Work sequenced by business impact
Durable
Documented, maintainable builds
Local
Marysville, WA — remote nationwide
Practical technology. Personal partnership.
Your website, ecommerce store, and internal processes should support your business—not create more work for you. Jeneral Web Consulting helps businesses make thoughtful improvements to the systems they already rely on and build the tools they do not yet have.
The goal is straightforward: save you time, remove friction from the work your team repeats every week, serve your customers better, and make steady, sound progress without disruptive rebuilds.
How Jeneral Web can help
Custom Web Applications
Right-sized business tools for the work that does not fit inside standard software — scheduling, dashboards, portals, forms, and integrations.
ExploreEquestrian Technology and Event Support
Scheduling technology and dressage coordination support, shaped by firsthand experience in the show environment.
ExploreSenior experience, direct access, thoughtful execution.
Jeneral Web Consulting is led by Jennifer Rader, who spent fifteen years inside a web-services organization—beginning in integrations, then moving through project management, operations direction, and general management. That progression means technical work and business context are considered together, and you work directly with the person doing the thinking.
Clear communication and realistic recommendations
Plain explanations, honest timelines, and advice you can act on.
Strategic thinking paired with hands-on implementation
The plan and the work come from the same person.
Respect for existing systems, budgets, and operational constraints
Improvements are shaped around what you already have.
Focus on solving the actual problem, not selling unnecessary work
Scope stays proportionate to the outcome.
Equestrian technology
Technology shaped by real show experience.
Dressage Scheduler Pro is a web-based scheduling application developed from firsthand dressage event coordination—time spent in the show office managing rides, changes, and the realities of a running schedule. It is built around the workflow as it actually happens.
Currently in beta.
Let's talk about what is getting in your way.
Whether it is a Shopify challenge, a workflow that has outgrown its spreadsheet, an idea for a custom tool, or an equestrian event that needs dependable coordination—start with a short conversation and a clear read on what would actually help.